Omni-shoppers are the consumers who use technology for the full range of shopping experiences online from a desktop or mobile device, by telephone or in bricks and mortar store.
These shoppers are more demanding, social, connected and convenience-oriented than ever before, omni shoppers today benefit from retailers’ multi-approach to sales via back-end technology.
It is not a typical retailing category, financial services lead the way when omni shoppers identified the sectors they were most likely access it online.

Take a glance at the most popular omni-shoppers online shopping categories:

• Financial services are ranked as the most popular online shopping category for omni shoppers with a rate of 29%.
• Toys & games ranked as the second popular online category for omni shoppers with a rate of 24%.
• Consumer electronics comes at next with a rate of 23%.

A Graph Show The Most Popular Omni-shoppers Online Shopping Categories, 2017.