The Top Purchasing Drivers That Influence on Online Shoppers Buying Decisions

Digital Marketing Statistics & Metrics

The Free Delivery is The Primary Purchasing Driver That Keep Influencing On The Online Shoppers Buying Decision With a Rate of 60%, 2018 | GlobalWebIndex

E-Commerce & Retail | Global

Marketing strategies require more than just demographics and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required.
For any customer, the decision is a core motivational element that must be identified early in the creative process.

Take a glance at the reasons that make online shoppers take the purchasing decision:

  • 60% of internet users reported that the free delivery is the primary purchase driver for them.
  • 46% reported that coupons and discounts are motivating them to make a purchase.
  • 35% mentioned that reading reviews from other customers is their most purchase driver.

A Graph Shows What Drive Consumers to Make a Purchase, 2018.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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