Tag: Online Shopping Drivers

Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …

A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …

Online platforms are being increasingly seen as a way of enhancing the customer relationship. Electronic retailers must analyze and understand the motivations of consumers when buying online.  Finnish consumers appreciate and value their time, consumers prefer to make their purchases online so they can spend their time on more important things. Now Finnish consumers are …

Online shopping motivations can be categorized as hedonic and utilitarian motivations, shopping motivation factors are important to understand consumer behavior which plays a huge role in making purchasing decisions. Electronic commerce growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The e-commerce offers internet users …

Marketing strategies require more than just demographics and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. For any customer, the decision is a core motivational element that must be identified early in the creative process. Take a glance at the reasons that make online shoppers take the purchasing …

Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process. Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is …

“UPS” polled more than 5000 of US online shoppers to find out their online shopping behavior. The data showed that 38% of respondents start their online search at a marketplace (e.g Amazon, eBay, Etsy and Jet) more than any other channel. But, what were their main drivers to do so?. Getting better prices from marketplaces …

The holiday season is typically the time when retailers expect to see a windfall of revenue. So, they need to be aware of the main reasons make them prefer shopping online or in-store to start working on. US shoppers agreed that shopping in both online and in-store are the same in terms of convenience but …