Indicators
70% of Consumers Say It’s Important to Have a Personalized Shopping Experience
Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. Consumer buyer behavior has been defined as “a process, which through inputs and their use though process and actions lead to satisfaction of needs and want” (Enis, …
Indicators
Price Is the Most Influencing Purchasing Factor on 87% of American Shoppers, 2017 | BigCommerce & Square
Generally, convenience and price are the two most important influencing factors for American shoppers on a purchasing decision. But price comes into play in multiple ways including shipping, taxes, fees, returns, coupons, discounts, and giveaways all matter to consumers. So, the most important influencing factors on purchasing decisions that Americans rank as “very” or “extremely” …
Researches
The Future Shopper, 2019 Report | WundermanThompsonCommerce
Online shopping attitude is related to consumers’ psychological state in terms of making purchases on the Internet. One of the biggest advantages of online shopping is that consumers can buy almost anything that they could imagine without leaving their homes. It is one of the important factors of online shopping by shopping online time can …
Indicators
Main Motivation Factors That Drives Purchases for a Certain Online Retailer, 2019
A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …
Indicators
Saving Time is The Main Factor That Motivates Finnish Consumers To Shop Online At a Rate of 24%, 2018
Online platforms are being increasingly seen as a way of enhancing the customer relationship. Electronic retailers must analyze and understand the motivations of consumers when buying online. Finnish consumers appreciate and value their time, consumers prefer to make their purchases online so they can spend their time on more important things. Now Finnish consumers are …
Indicators
Sites That Offer Free Shipping is The Main Online Shopping Motivation Factor for Canadian Internet Users With a Rate of 94%, 2018 | Ayima Insights
Online shopping motivations can be categorized as hedonic and utilitarian motivations, shopping motivation factors are important to understand consumer behavior which plays a huge role in making purchasing decisions. Electronic commerce growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The e-commerce offers internet users …
Indicators
87% of Consumers Indicated That the Product Reviews is the Most Factor That Affects Their Purchasing Decision, 2018 | KIBO
Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process. Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is …
Indicators
Better Prices Attract 65% of US Online Shoppers to Shop from Marketplaces Instead of Retailers, 2017 | UPS
“UPS” polled more than 5000 of US online shoppers to find out their online shopping behavior. The data showed that 38% of respondents start their online search at a marketplace (e.g Amazon, eBay, Etsy and Jet) more than any other channel. But, what were their main drivers to do so?. Getting better prices from marketplaces …