Online shopping motivations can be categorized as hedonic and utilitarian motivations, shopping motivation factors are important to understand consumer behavior which plays a huge role in making purchasing decisions. Electronic commerce growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The e-commerce offers internet users a wider range of benefits, such as finding the products which cannot be available locally and reducing internet users’ time for searching for the related products.
Take a glance at the Canadian online shopping motivating factors: