Tag: Online Shoppers Attitudes

Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. Consumer buyer behavior has been defined as “a process, which through inputs and their use though process and actions lead to satisfaction of needs and want” (Enis, …

Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing. E-Commerce offers fantastic opportunities to firms that can provide …

The higher the item price, the more likely consumers were to research costs online before making a purchase. Digital buyers nowadays always check and compare prices online before going to buy luxury products such as electronics and major appliances. Consumers are leveraging Amazon throughout various stages of their buying journeys, from searching to checking prices …

Digital shoppers appear to use a two-stage process in reaching a purchasing decision. Initially, consumers typically screen a large set of products in order to identify a subset of promising alternatives that appear to meet their needs. They then evaluate the subset in greater depth, performing relative comparisons across products based on some desirable attributes …

Consumers are buying more online, and returns are an inherent part of the process. Digital shoppers have higher expectations than ever for an effortless and transparent purchasing and returning experience. It seems that many brands are indeed making the returns process simpler for their consumers. Online shopping returns is an issue nowadays that consumers carefully …

When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is …

Same-day delivery has the potential to change the way that online consumers shop. It integrates the convenience of online retail with the immediacy of bricks-and-mortar stores. In the recent years, it was too obvious that the number of companies that started to pilot and operate new models of same-day delivery, including incumbent logistics providers is increasing. Online …

The cross-border shoppers are purchasing goods when they visit other countries (“touristic shopping”) or when they shop on the Internet to import goods, often from foreign websites. While cross-border shopping happens all over the world, the online consumer’s cross- borders purchases rate is growing daily. Take a glance at the top reasons to make an …