Competition is no longer limited to local shops during business hours. Consumers today are shopping all the time and everywhere and in a truly global online marketplace, products can easily be purchased from retailers and manufacturers located anywhere in the world. Have you ever wondered about which are the biggest consumer concerns that are a …
Marketing strategies require more than just demographics and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. For any customer, the decision is a core motivational element that must be identified early in the creative process. Take a glance at the reasons that make online shoppers take the purchasing …
Consumers want retail to be fast, simple and efficient. Whether shopping online or in a store, consumers are more likely to visit a retailer because they are looking for something specific rather than just to browse. This is particularly true for bricks-and-mortar. Take a glance at the in-store & online shoppers attitudes: 73% of surveyed in-store …
While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …
58% of shoppers in KSA have shopped online at least once in the past. 87% of them have done so during the past 12 months previous the survey. Shoppers in KSA are generally using a combination of offline and online channels for their purchases. But in terms of purchasing online, entertainment-related and travel- related services …
Based on the frequency of purchasing, online shoppers in KSA are classified to heavy, medium and light buyers. The majority of online shoppers in KSA are medium buyers buying online once every 2 or 3 months, while 23% are heavy buyers buying online once every 1 or 2 weeks. In terms of their demographics, over …
During holiday seasons, gifts are essential as it gives a true spirit to the holiday. There are some key factors that affect the decisions of shoppers in the US to shop for the holiday gifts from a particular brand or retailer. The overall price – including shipping costs – ranked the top of all these …
96% of Americans with internet access have made an online purchase at some points in their life and 80% have done so in the month previous the survey. Price (87%), shipping cost & speed (80%), discount offers (71%) and the diversity of shopping in stock (71%) are the most influenced factors make American shoppers purchase …