Australian Internet Users Mobile Shopping Attitudes in 2018

Digital Marketing Statistics & Metrics

44% of Australian Smartphone Users Are Shopping Online For Relaxation & leisure, 2018 | Paypal

E-Commerce & Retail | Australia

While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality.

Take a glance at the Australian mobile shoppers attitudes:

  • 44% of Australian smartphone users mentioned that they shop online for relaxation and pleasure.
  • 35% of the millennial Australian generation indicated that they regularly treat themselves with an online shopping purchase.
  • 69% of generation z smartphone users stated that they are enjoying shopping online as much as watching TV.

A Graph Shows The Australian Mobile Shoppers Purchasing Attitudes, 2018.


Financial services

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information. PayPal becomes a global leader in online payment solutions with more than 203 million accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global e-commerce by making payments possible across different locations, currencies, and languages. Located in San Jose, California, PayPal was founded in 1998.

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