While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality.
Take a glance at the Australian mobile shoppers attitudes:
- 44% of Australian smartphone users mentioned that they shop online for relaxation and pleasure.
- 35% of the millennial Australian generation indicated that they regularly treat themselves with an online shopping purchase.
- 69% of generation z smartphone users stated that they are enjoying shopping online as much as watching TV.
A Graph Shows The Australian Mobile Shoppers Purchasing Attitudes, 2018.