58% of shoppers in KSA have shopped online at least once in the past. 87% of them have done so during the past 12 months previous the survey. Shoppers in KSA are generally using a combination of offline and online channels for their purchases. But in terms of purchasing online, entertainment-related and travel- related services were the most purchased online in 2017 with a rate of 31% for both of them.
When it comes to products, games, consoles & subscriptions topped all purchased categories that made online at a rate of 20%. For apparel and clothing, nearly half of those surveyed (47%) use both online and offline channels, and for luxury goods & personal care products, 42% have bought them online and offline.