Digital Marketing Statistics & Metrics

Better Prices is the Main Reason That Motivates Online Shoppers to Make Online Cross-Border Purchases With a Rate of 72%, 2018 | PayPal

E-Commerce & Retail | Global

The cross-border shoppers are purchasing goods when they visit other countries (“touristic shopping”) or when they shop on the Internet to import goods, often from foreign websites. While cross-border shopping happens all over the world, the online consumer’s cross- borders purchases rate is growing daily.

Take a glance at the top reasons to make an online cross-border purchase:

  • Better prices ranked as the first reason by online shoppers to make a purchase from another country with a rate of 72%.
  • Access to items not available in an online shopper country ranked as the second top reason with a rate of 49%.
  • Discovering new products comes at next as a cross-border shopping reason with a rate of 34%.
The Top Reasons to Make an Online Cross-Border Purchase, 2018

A Graph Shows The Top Reasons For Shopping From Other Countries, 2018.


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