Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands. Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online). While 43% left a brand because of slowing in issue resolution, 42% left a brand due …
Nearly 2 in 3 consumers (64%) indicated that their favorite retail brands give them an overall better customer experience in-stores/websites by providing them with consistent experiences, regardless of the digital platform or purchase channel consumers used to interact with them. Besides, 63% said their favored retail brands are which provide them by a trustworthy with …
E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those …