The Top Reasons Cause Switch Brands, 2017 | Signal & Digital Ascendant

Digital Marketing Statistics & Metrics

Substandard Experiences & Issues Solving Slowly Are the Top Reasons Cause Switch Brands, 2017 | Signal & Digital Ascendant

E-Commerce & Retail |

Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands.
Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online).

While 43% left a brand because of slowing in issue resolution, 42% left a brand due to irrelevant communications and 41% did so because it was hard to find products/service or offers that fit their needs and interests.


Founded in 2006, Signal is the global leader in real-time customer identity resolution across all devices and channels. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. Signal facilitates billions of data requests monthly, supporting top brands worldwide generating more than $1.5 trillion in commerce.

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