The Top 5 Consumer-Driven Trends in Retail, Q3 2016 | Bazaarvoice

Digital Marketing Researches & Reports

The Top 5 Consumer-Driven Trends in Retail, Q3 2016 | Bazaarvoice

E-Commerce & Retail | USA

E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011.
The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those channels.

70% of consumers research online before purchasing in-store, and the average shopper uses approximately 10.4 sources of information, such as conversations on the web, to make a purchase decision.

44% of total retail sales will be impacted by the Web in 2016, while online retail sales have increased to reach $327 billion. Mobile traffic is growing dramatically, and it’s estimated that in that commerce on smartphones is expected to skyrocket from $3 billion in 2010 to $31 billion in 2016.

The technology exists to enable retailers to collect and analyze the massive amounts of data that consumers are generating with every click and tap and even physical movements in stores. So retailers can successfully have the ability to target and personalize their marketing campaigns based on granular data about customer preferences, behaviors, lifestyles, and real-time locations.

the-top-5-consumer-driven-trends-in-retail-q3-2016_bazaarvoice

A Graph Shows The US Cross-Channel Retail, 2011 to 2016.

Bazaarvoice

Bazaarvoice is a great software that helps Marketers, Advertisers, Brands, Businesses, and Retailers find and reach consumers-and win them with the content they trust. It is considered to be an effective tool, which is fueled by data, Powered by authentic voices.

Benefits:

  • Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers.
  • Bazaarvoice is considered to be a powerful content engine.
  • Offer the biggest, broadest network and a comprehensive platform, but also the most dedicated service in the business, with a genuine investment in your success.
  • Provide a thorough value assessment to help you build a business case, then pair you with an experienced Client Success Director to help you advocate for your goals, identify strategic opportunities, and continually monitor business impact with robust tools and reporting.
  • Offer a holistic platform, strategy, reporting, and support, all under one roof—so you can provide all types of consumer-generated content while reducing the number of partners in your marketing ecosystem.
  • Enable vast and valuable connections between you and your customers, wherever they shop.
  • Lead the industry with a robust program to protect your brand from fraud and spam, including comprehensive accessibility standards, two layers of fraud prevention technology, advanced natural language processing technology to review all content, global infrastructure, and the largest moderation team of native speakers in 38 languages.
  • With a personal launch team and other dedicated partners, 24/7 global support, and the option for white-glove implementation and maintenance with Managed Services, we make sure you’re fully set up for success.

Services & Features:

  • Proactive Strategy & Expertise
  • Single Platform Innovation
  • Largest Shopper Network
  • Content Integrity & Security
  • Exceptional Service & Support
  • Ratings & Reviews
  • Questions & Answers
  • Curations
  • Sampling
  • Advertising
  • Personalization
  • Brand Edge

Pricing:

The Bazaarvoice Software Company does not provide the pricing listing of its products; if you need to try and access Bazaarvoice Software, you will have to talk to the company's sales team here.
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