Consumers want retail to be fast, simple and efficient. Whether shopping online or in a store, consumers are more likely to visit a retailer because they are looking for something specific rather than just to browse. This is particularly true for bricks-and-mortar.
Take a glance at the in-store & online shoppers attitudes:
- 73% of surveyed in-store shoppers mentioned that they visit stores to buy something specific while only 27% said that they are visiting stores just to browse.
- 54% of surveyed online shoppers indicated that they visit e-commerce sites to buy something specific while 46% reported they are just browsing.
A Graph Shows Consumers Behaviour When Visiting Stores or Shopping Online, 2018.