Based on the frequency of purchasing, online shoppers in KSA are classified to heavy, medium and light buyers. The majority of online shoppers in KSA are medium buyers buying online once every 2 or 3 months, while 23% are heavy buyers buying online once every 1 or 2 weeks.
In terms of their demographics, over a quarter of female online shoppers in KSA are heavy buyers compared with less than 20% of male online shoppers. In Contrast, 64% of males online shoppers are medium buyers compared with 61% of female online shoppers.
Younger shoppers tend to be heavy buyers with 29% of online shoppers are below the age of 30. Over a quarter of Saudi Nationals (26%) are heavy buyers than expatriates (12%).
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