23% of Online Shoppers in KSA Are Heavy Buyers, Most of Them Are Males

Digital Marketing Statistics & Metrics

46% of Online Shoppers in KSA Are Medium Buyers Buy Once Every 2 or 3 Months, 2017 | CTIC

E-Commerce & Retail | KSA

Based on the frequency of purchasing, online shoppers in KSA are classified to heavy, medium and light buyers. The majority of online shoppers in KSA are medium buyers buying online once every 2 or 3 months, while 23% are heavy buyers buying online once every 1 or 2 weeks.

In terms of their demographics, over a quarter of female online shoppers in KSA are heavy buyers compared with less than 20% of male online shoppers. In Contrast, 64% of males online shoppers are medium buyers compared with 61% of female online shoppers.

Younger shoppers tend to be heavy buyers with 29% of online shoppers are below the age of 30. Over a quarter of Saudi Nationals (26%) are heavy buyers than expatriates (12%).

23% of Online Shoppers in KSA Are Heavy Buyers, Most of Them Are Males

A Graph Shows the Demographics of Online Shoppers in KSA in 2017.

CITC

Communications and Information Technology Commission (CITC) is a Saudi governmental body with a legal personality and financial independence was established under the name of (Saudi Communications Commission) pursuant to the Council of Ministers Decision No. (74). The name was changed after the Commission was entrusted with new tasks related to information technology to become (Communications and Information Technology Commission) under the Council of Ministers Decision No. (123).The Commission aims to advance the communications and information technology sector through regulation to achieve a highly competitive environment for the provision of superior services to end-users and an attractive ecosystem for investors.
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