The Difficulty of Typing Information in Checkout Fields is The Main Barrier of Using Smartphones in Online Shopping at a Rate of 53%, 2018 | Aiyma Insights
Uncategorized | Canada
When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is growing by leaps and bounds.
Take a glance at the major Canadian online shopper’s barriers of using smartphones to shop online:
- 53% of surveyed Canadian online shoppers reported that it is difficult to type information in checkout fields.
- 52% reported that it is difficult to see images of products well enough while using their smartphone to shop online.
- 49% indicated that the font is too small making it hard to read the information about the products or services.
A Graph Shows The Major Barriers of Online Shopping Using Smartphones in Canada, 2018.
Ayima
Ayima is an award-winning digital consultancy that prides itself on exceeding client expectations. Ayima is different because it was created in response to the standard SEO agencies that made up the market at its inception. The goal was to provide a better, more effective alternative that delivered sustainable solutions for growth and the current client portfolio is a testament to that success. The industry has changed beyond recognition and so has Ayima, diversifying the range of services to include PPC, Paid Social, Content Marketing, E-commerce, Analytics, Programmatic and SEO.
