Top Factors That Influence Purchasing Decisions From Amazon, 2019

Digital Marketing Statistics & Metrics

Top Factors That Influences Consumers Purchasing Decisions From Amazon, 2019

E-Commerce & Retail | Global

The world’s largest online retailer has grown from its humble bookselling beginnings to influence nearly every aspect of the consumer buying experience, from browsing to ordering to returning. The purchasing decisions factors are contributing to the development of new pricing strategies are influenced by customer expectations and demand. Retailers need to leverage technology to enhance their customers’ decision journeys as well as their buying experience. Consumers love to shop online because it’s easy, comfortable, and often comes with significant price savings. It hasn’t always been this way, but over the last years, Amazon has successfully changed the way people shop all over the world.

Take a glance at the top factors that influence the purchasing decisions from Amazon, 2019:

  • Price is ranked as the main factor that influences consumers in their buying decisions from Amazon with a rate of 41.1%.
  • Convince of shopping experience is ranked as the second top factor that influences the purchasing decisions of surveyed consumers when it comes to buying products from Amazon with a rate of 22.7%
  • The number of rating or reviews come at next as a factor that influence surveyed consumers in their buying decision from Amazon with a rate of 7.7%.
  • The prior experience of the product/brand is ranked also as a factor that influences the purchasing decision from Amazon by surveyed consumers with a rate of 9.1%.
factors that influence the purchasing decisions of products from Amazon 2019

A Graph Shows The Top Factors That Influence Consumers Purchasing Decisions From Amazon, 2019.

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.
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