Digital Marketing Statistics & Metrics

42% of American Consumers Prefer Email Ads as the Way of Receiving Promotions From Brands, 2018 | Fluent

Digital Marketing | USA

Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service or a brand. American consumers, especially the millennial and generation-z demographics, prefer email as the avenue to receive ads and promotions from brands.

Take a glance at the most kind of promotions that Americans consumers prefer, E-mail promotions are ranked as the most preferred kind of Ads with a rate of 42%, while the physical mail is ranked as the second most preferred kind of promotions for surveyed American consumers with a rate of 36%. Then comes at next 32% of surveyed consumers mentioned that they prefer the TV ads.

The Most Kind of Promotions that American Consumers Prefer to Receive From Brands.

A Graph Shows The Most Preferred kind of Promotions to Receive From Brands, 2018.

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


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