Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service or a brand. American consumers, especially the millennial and generation-z demographics, prefer email as the avenue to receive ads and promotions from brands.
Take a glance at the most kind of promotions that Americans consumers prefer, E-mail promotions are ranked as the most preferred kind of Ads with a rate of 42%, while the physical mail is ranked as the second most preferred kind of promotions for surveyed American consumers with a rate of 36%. Then comes at next 32% of surveyed consumers mentioned that they prefer the TV ads.
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.