US Generation Z consumers were more likely to use iPhones more than any other device, compared to Millennials (52% vs. 38%). Samsung came at the second level of most used types of smartphones with a rate of 30% for Millennials and 26% for Gen Z. It worth to be mentioned that there are 7% of …

In the midst of the COVID-19 pandemic, everyone is facing a hard time; individuals or businesses. One way or another, we have to cope with how everything has turned to be until things go back to the way it was before. As reported there are around 987,322 cases in the US due to the coronavirus …

There are myriad of businesses continue to enter the business space, customer retention remains a crucial challenge for subscription marketers. A study revealed that more than one-third of consumers who sign up for a subscription service cancel in less than three months, and over half cancel within six, which is a disaster for marketing. Hence, …

USA adults are more likely to use the voice assistant in their smartphones over the one in their smart speakers when at home, they won’t shift voice assistant usage toward smart speakers until these home bound devices develop more unique use cases. As tech companies aim to make lives easier, our devices are armed with …

Americans carry the internet in their pockets. The smartphone also lives in the pockets of 84% of American consumers. It appears that everyone in the US owns more than one type of “smart” device. Read the below points and be aware of which devices different demographics of the American adults prefer to use and what …

During the US presidential election of 2016, many brands and marketers realized that there is a problem in understanding and marketing to a massive swath of the US population – namely those who live in the Heartland. So, Fluent LLC. conducted a conducted a national survey of 1,800 Americans with the purpose of recognizing this demographic. Discover the …