During the US presidential election of 2016, many brands and marketers realized that there is a problem in understanding and marketing to a massive swath of the US population – namely those who live in the Heartland. So, Fluent LLC. conducted a conducted a national survey of 1,800 Americans with the purpose of recognizing this demographic.
Discover the main insights that help marketers better understand and reach the US demographic with more relevant messaging:
The Heartland region is comprised of 26 states in the Southwest, Midwest and parts of the Southeast (AL, AR, FL, GA, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, NC, ND, NE, OH, SC, SD, TN, TX, VA, WI, WV) and is based on a definition designed by the New Heartland Group.
The study was conducted online within the United States on March 20, 2017 among 1,865 US consumers (aged 18 and up). Respondents were randomly selected, and the findings are statistically significant at a 95% confidence level.
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.