Tag: US Populations

During the US presidential election of 2016, many brands and marketers realized that there is a problem in understanding and marketing to a massive swath of the US population – namely those who live in the Heartland. So, Fluent LLC. conducted a conducted a national survey of 1,800 Americans with the purpose of recognizing this demographic. Discover the …

Millennials are the largest generation; possess a significant buying power that marketers are appropriately paying attention to. More importantly, women of this generation. They’re demonstrating significant spending power – more so than any other demographic. If you are not focusing on this generation and the female sub-set of it, then count yourself among those who …

People remember 80% of what they see, 20% of what they read, and 10% of what they hear. So, it’s no wonder that Instagram is a popular social media platform, and not just for consumers but for brands as well. Check out the below insights on Instagram, how brands are using it and what they’re …

According to US Census Bureau projections, there are 46 million seniors those age 65 and older live in the US today accounting for 15% of the overall US population. By 2050, 22% of Americans will be 65 and older. Figure out the main points mentioned in terms of old adults’ adoption of new technology and …