Digital Marketing Researches & Reports

Tech Adoption Climbs Among Older Adults, May 2017 | Pew Research Center

Consumer Behavior | USA

According to US Census Bureau projections, there are 46 million seniors those age 65 and older live in the US today accounting for 15% of the overall US population. By 2050, 22% of Americans will be 65 and older.

Figure out the main points mentioned in terms of old adults’ adoption of new technology and internet usage among older adults:

Technology Use Among Seniors (Adults age 65 and older)

  • 42% of Americans seniors own smartphones, while 80% own cell phones of any kind.
  • The highest rates are among those ages 65-69 years old (59% for smartphones & 95% of cell phones).
  • 81% of Americans seniors whose annual household income is $75,000 or more reported that they own smartphones, compared with 27% of those living in households earning less than $30,000 a year.
  • 32% own tablets and 19% own e-readers.
  • 67% of Americans seniors said they go online.
  • Around half of the seniors (51%) said they have high-speed internet at home.
  • 34% reported they ever use social networking sites like Facebook or Twitter.

Barriers to Adoption and Attitudes Towards Technology

  • Seniors are less confident when using electronic devices, as only 26% of senior internet users said they feel very confident when using computers, smartphones or other electronic devices to do the things online.
  • Approximately three-quarters of senior internet users go online at least daily, including 17% said they go online about once a day, 51% indicated they do so several times a day and 8% cited they use the internet almost constantly.
  • 58% of seniors feel that technology had a mostly positive effect on society, while just 4% feel that impact has been mostly negative.
Tech Adoption Climbs Among Older Adults, May 2017-Pew Research Center

A Graph Shows the Percentages of US Adults – ages 65+ – Who Say They Own a Cellphone or a Smartphone in 2017


Data were driven from 3,015 of US adults aged over 65 years old. The margin of sampling error is plus or minus 2.2 percentage points.

Pew Research Center

Market Research

Pew Research Center was a research project founded in 1990 by the Times Mirror newspaper company and called the Times Mirror Center for the People & the Press. The project conducted regular polls on politics and major policy issues. Today, Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world.Pew Research Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. The center studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and the U.S. social and demographic trends.


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