Digital Marketing Statistics & Metrics

63% of The USA Smartphone Owners Are Using Their Smartphone Assistant to Make Calls, 2018 | Fluent

Artificial Intelligence | USA

USA adults are more likely to use the voice assistant in their smartphones over the one in their smart speakers when at home, they won’t shift voice assistant usage toward smart speakers until these home bound devices develop more unique use cases. As tech companies aim to make lives easier, our devices are armed with friendly assistants to help us with the day-to-day activities.

Take a glance at the usage of the smartphone assistant in the past 6 months by the USA smartphone owners:

  • 63% of surveyed USA smartphone assistant users mentioned that they are using it to make calls.
  • 61% reported that they are using their smartphone assistant to check the weather.
  • 54% said that they are asking random questions to their smartphone assistant.
Usage of Smartphone Assistant in The Past 6 Months.

A Graph Shows Usage of Smartphone Assistant in The Past 6 Months in The USA.

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


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