Digital Marketing Statistics & Metrics

Real-Time Insights: The Impact of COVID-19 on Working Class Americans | Fluent Pulse

Consumer Behavior | USA

In the midst of the COVID-19 pandemic, everyone is facing a hard time; individuals or businesses. One way or another, we have to cope with how everything has turned to be until things go back to the way it was before.

As reported there are around 987,322 cases in the US due to the coronavirus pandemic, in light of that Fluent Pulse decided to do a survey on 1,850,349 Americans to provide trusted and reliable insights on the impact of COVID-19 on American workers in order to help businesses to respond to the needs of consumers during this COVID-19 swift outbreak.

The survey covers these aspects:

  • Employment: It shows the changes in the work situation and job status because of the COVID-19.
  • Sentiment: General nervousness about the COVID-19 pandemic.
  • Behavior: adjustments to aspects in daily life and buying behavior.

Related Study: COVID-19: How Businesses are Handling the Crisis Report

The Impact of COVID-19 on Sentiment 

People always get affected due to anything happens, and this pandemic has caused everyone to panic and to be nervous about different aspects of life. whether it is worrying about your family and friends, your own health, or even your financial status. It all has an impact on your sentiment.

According to the survey, a percentage of 40% are nervous, on the other hand, 36% are calm and collected.

The chart below shows how nervous people are about the coronavirus.

The Impact of COVID-19 on Sentiment 

A Figure Shows the Impact of COVID-19 on Sentiment

In April 2020, 33% of Americans approve of the way President Trump is handling the coronavirus outbreak, up from 26% since March.

Related Study: COVID-19 Crisis Communication | Socialinsider

What Worries Americans the Most Amid the COVID-19 Pandemic?

People have different things to be worried about when it comes to working-class adults, they are, like everyone else, nervous; but what concerns them is the health of their families and friends more than their financial situation or the US economy.

  • 83% are worried about healthcare.
  • 12% are worried about finances.
  • And only 5% are worried about the economy.

What Worries Americans Amid the COVID19

The American Employment Status Amid the COVID-19 Pandemic

Regarding the employment status changing for Americans. There are 45% have experienced income disruption.

The survey shows that:


  • 12% have lost their job.
  • 20% are temporarily Laid Off.
  • 15% received a reduction in hours.
  • 12% are working remotely.
  • 41% faced no change.

Related Study: The 2020 State of Remote Work | Buffer

When it comes to Rural,

  • Only 9% have lost their job.
  • 13% are temporarily Laid Off, so there is almost no difference.
  • 15% as well have received reduced hours.
  • Only 10% are working remotely.

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


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