Digital Marketing Researches & Reports

The 2020 State of Remote Work | Buffer

Consumer Behavior | Global

The new Coronavirus (COVID-19) compels companies to embrace remote working. Amid the ongoing events and the COVID-19 pandemic, a variety of large firms such as Google, Microsoft, Twitter. Hitachi, Apple, Amazon. Chevron, Salesforce, and Spotify. From the US to the UK, South Korea to Japan, all countries rolled out mandatory work remotely policies to avoid the spread of coronavirus.

Increasingly, though, the future workplace is looking more simple — people having the flexibility to work remotely from home with teammates all around the world.

Buffer, and AngelList are digging into data to answer the question “what trends are growing across the remote work landscape?

Let’s take a quick glance!

What Does the Word “Remote Work” Mean to You?

What’s the first thing that pops up to your mind? Sure, it will be working from home. Straight out of your comfort zone, your room. It might be anywhere else but your room; as long as you are indoors you are free to set up your new work location.

On the other hand, a wide range of people has primary and secondary work locations when it comes to working remotely. For example, some people prefer to work from coffee shops, others prefer to work from co-working spaces; however, this option is not that popular, as most people prefer going to coffee shops.

The Top-line Findings of the 2020 State of Remote Work:

Anyhow, a survey was made and 3,500 of remote workers globally were asked about their opinion of remote work, how often do they work from home, how much do they prefer working remotely and their struggles.

And the results were:

  • 98% of respondents like to work from home or work remotely at least some of the time and 97% would recommend remote work to others.
  • Only 3% indicated that they wouldn’t recommend remote work to others and they work at companies where there is a mix of remote and office-based workers.
  • 57% of respondents are full-time remote workers, 27% work remotely more than half of their time, and 18% works remotely for less than half of their time.
  • Home is consistently the number one primary work location for remote workers (80%).
A Pie Chart Shows the Relation Between Not Recommending Working Remotely and Time Spent working Remotely — 2020 Data

A Pie Chart Shows the Relation Between Not Recommending Working Remotely and Time Spent working Remotely — 2020 Data

Benefits & Challenges of Work From Home / Working Remotely

  • The primary benefit of remote work has remained the same for the past three years straight in our report: flexibility!
  • Not having to commute is a top benefit to remote workers.
  • Remote workers are happiest when they spend more than 76% of their time working remotely.
  • The majority of organizations with remote workers don’t pay for monthly expenses associated with remote work.
  • Over the past three years of putting out this report, there are two main struggles that remain in the top three: the difficulties with collaboration/communication, and with loneliness.
  • The clear majority of companies don’t pay remote workers for their home internet, cell phone, coworking membership, the cost of drinks/food at coffee shops.
The 2020 State of Remote Work | Buffer 1 | Digital Marketing Community

A Pie Chart Shows the Challenges of Working Remotely and Working From Home — 2020 Data

In the end, everything has its pros and cons but amid the ongoing events and for the time being, working from home might be the new “normal” and we all need to adjust working remotely and commit to the required tasks.

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Data is driven from over 3,500 remote workers from around the world to understand their experiences and feelings around being a remote worker.


Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media with a suite of products for publishing, engagement, analytics, and team collaboration. Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

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