Digital Marketing Researches & Reports

Infographic: Understanding the 2018 World Cup Audience | GlobalWebIndex

| Global

The FIFA World Cup is one of the world’s most exciting sporting events. Almost half of the internet users around the whole world watch the World Cup on TV or online. The GWI survey asked the World Cup audience a number of questions about their attitudes. Let’s take a sneak peek:

  • 18% of internet users surveyed watch the World Cup online.
  • Most of the internet users who w watch the World Cup on TV or Online are males (55% vs. 37% females).
  • Millennials are more likely to watch the World Cup online than any other generation with a rate of 23%, compared to 19% of Gen Z and 17% of Gen X.
  • Millennials also are more likely to choose social media to watch sports at a rate of 33%, followed by 29% Gen Z and 27% of Gen X.
  • The vast majority of respondents are “Privacy Conscious” who prefer to be anonymous when using the internet and worry about my how my personal data is being used by companies.
  • The World Cup audience spend an average of 2 hours daily watching broadcast TV and 1 hour and 12 minutes watching online TV.
  • 41% watched sports coverage or highlights on their mobile the month previous to the survey.
The 2018 World Cup Audience | Internet Users by Region GlobalWebIndex

A Map Shows the Time Spent Daily on Broadcast TV & Online TV by Region – 2018


Data were driven from 80,267 internet users aged 16-64 across 38 countries. Among this cohort, 34,390 said they watch the FIFA World Cup on TV or online.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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