A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …
Conducted in partnership with Socratic Technologies, Worldpay has conducted a survey on over 1000 consumers to understand their shopping behavior and preference during their holiday shopping season 2018. The respondents varied from males, females, Gen Z, Millennials, Gen X, Baby Boomers, and also Retirees. Snapshot of the Holiday Shopping Insights in 2018: 76% of consumers plan …
Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …
RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …
Generation X are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation. In terms of the most used social platforms by generation X, …
Generation X, as mentioned in this study, are defined as internet users who say they are aged 35-53 in 2017 (born 1964-1982). They’re busy professionals who wield great spending power. Unlike younger consumers, Generation X aren’t digital natives. In reality, they’re a highly engaged audience, drawn to meaningful and purposeful interactions in the online space. …
The FIFA World Cup is one of the world’s most exciting sporting events. Almost half of the internet users around the whole world watch the World Cup on TV or online. The GWI survey asked the World Cup audience a number of questions about their attitudes. Let’s take a sneak peek: 18% of internet users …
Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …