96% of all Americans have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. Online shopping became just as popular as in-store, with 51% of Americans indicated that online is their preferred way to shop. But this doesn’t go hand in hand with data …
Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …
Beauty Fans are defined as internet users who have a strong interest in beauty products, aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. The below points explains the demographics, lifestyles and online behaviors of beauty buyers on a global scale: 23% of internet users …
The day starts & ends with social media networks. But if more than one-third of the world is on the social media channels, how can the marketers make sure that the right message gets to the right people? So they must follow the modern trends to know the updated social media marketing to millennials directions …
Across all generations in the US (Generation Z, Millennials, Generation X, and Baby Boomers), there are different preferences among media device users. Marketers should be aware of the profile & behavior of different generations and the best ways to reach them. Take a look at the key insights written in this regard: Generation Z (ages …