Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and labor policies of a brand.
Discover how the transparency content is very important for US consumers; especially Millennial moms and Gen X dads in 2017:
Data were driven from 500 consumers in the US aged 18+. They were moms and dads with no kids.
Response Media is a full-service digital and direct agency who intelligently combines customer acquisition/lead generation with personalized and relevant email marketing. Their proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver measurable growth in customer acquisition, loyalty, and ROI. Response Media work with many of the world’s leading companies, including Coca-Cola, Procter & Gamble, Disney, Mead Johnson Nutrition, Synovus Bank, Ipsos, Express, WhiteWave Foods, Comcast, and ConAgra Foods.