Tag: Millennial Moms

Millennials are not going to stay millennials because they’re approaching middle age and that means their younger counterparts are stepping into senior workplace roles. In return, greater financial independence, opening the door to products they couldn’t previously afford. Moreover, they gradually spend more time using online media, their overall time online is also lower than …

Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of …

Both retailers and brands are feeling the effects of macroeconomic changes, the growth of e-commerce, and the growing synergy between shopping and technology. It worth to be mentioned that moms are the most coveted consumers in the US market. They’re the decision makers when it comes to almost anything that’s purchased for the family or home. …

Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …

Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. About 8 out of 10 Millennial parents agree that their child is one of their best friends as they want an open, honest dialogue with their children, and 74% of millennial parents involve their children in household …

Moms are making purchasing decisions for herself and the entire household, they are very active on social media, using multiple sites. So it’s very important to study Mom’s behavior on media: 2/3 of Moms are age 35 or older, 37% of them are between 35-44, and 30% of them are aged 45 and older. The …

Studying Mom’s life is very important for marketers. 83% of new moms are Millennials with an average age 25.8 of a first-time mom in the US, and around the world, almost 8 in every 10 births are to millennials with over 100 million globally each year. That makes IAB and BabyCenter pay attention to moms …