Both retailers and brands are feeling the effects of macroeconomic changes, the growth of e-commerce, and the growing synergy between shopping and technology. It worth to be mentioned that moms are the most coveted consumers in the US market. They’re the decision makers when it comes to almost anything that’s purchased for the family or home. Mom’s buying power exceeds $2.4 trillion annually, and they control or influence 85% of all household purchases.
The latest BabyCenter’s Shopping Report explores how these shifts impact the shopping attitudes and behaviors of today’s moms.
Data is based on a sample of 1,061 Us moms aged 18+ either expecting or have at least one child age 0-5 years.