/ Researches / Marketing to U.S. and Chinese Moms in 2019 | GlobalWebIndex
Marketing to U.S. and Chinese Moms in 2019 | GlobalWebIndex
Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of how mothers view their roles, engage online, consume media & content, and purchase products.
GlobalWebIndex has conducted a survey on two thousand modern moms in the US and China to help marketers cut through the noise when messaging moms, especially during the upcoming Mother Day. The report answer questions of what do firms need to know about marketing to modern moms? Which devices, formats, and approaches are most used by moms? and much more insights.
Excerpt From What to Know About the US and Chinese Modern Mother:
Nearly 1 in 2 new moms in the US and 2 out of 3 new moms in China said they have paid more for baby food they perceive to be higher quality.
Nearly 2 in 3 Chinese moms and half of all U.S. moms are looking to recommendations from other moms on social media as part of their shopping research process.
Millennial mothers are the most active social media users, among all moms.
A Graph Shows the Shopping Journey of US Moms
Content of “Marketing to U.S. and Chinese Moms in 2019” Report:
What do we know about the modern mother?
What does this tell us?
Know your audience
Persona spotlight: A generational comparison
Understand the journey
Let’s talk touchpoints
Joining the dots
Focus on the right channels
The social influence
Persona spotlight: the U.S. vs. China
Deliver relevantly and trusted content
The community feel
Insight in action
Humanize the brand experience
Making life easier
The authentic factor
Checklist: what to remember
Notes on methodology
Number of Pages:
Data is based on a bespoke study of current and expectant mothers in China and the United States. 1,000 of these women were surveyed in each market, for a total of 2,000 current and expectant mothers across the US and China. The survey was conducted online between August 20th – September 17th, 2018.
GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.