Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of how mothers view their roles, engage online, consume media & content, and purchase products.
GlobalWebIndex has conducted a survey on two thousand modern moms in the US and China to help marketers cut through the noise when messaging moms, especially during the upcoming Mother Day. The report answer questions of what do firms need to know about marketing to modern moms? Which devices, formats, and approaches are most used by moms? and much more insights.
Data is based on a bespoke study of current and expectant mothers in China and the United States. 1,000 of these women were surveyed in each market, for a total of 2,000 current and expectant mothers across the US and China. The survey was conducted online between August 20th – September 17th, 2018.
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