/ Researches / 2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms | IAB & BabyCenter Brand Labs
2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms | IAB & BabyCenter Brand Labs
Studying Mom’s life is very important for marketers. 83% of new moms are Millennials with an average age 25.8 of a first-time mom in the US, and around the world, almost 8 in every 10 births are to millennials with over 100 million globally each year. That makes IAB and BabyCenter pay attention to moms and their key role in the purchasing process.
Take a Glance at the US Millennial Moms Shopping Behavior and Attitudes:
Purchasing criteria of US Millennial moms have changed in 2015 than before. Safety comes as the most important criteria for US moms at a rate of 77%, then convenient for purchasing with a rate of 65%.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.