Digital Marketing Researches & Reports

9 Retail Marketing Trends Driving 2018 | RetailMeNot

| Global

RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future.

Let’s cast a quick glance at these trends:

Marketing Spend, Especially Across Social Media

  • 89% of surveyed marketers plan to increase marketing budgets this year to reach consumers and influence their purchase decisions.
  • Social media marketing will attract the majority of marketers’ budgets (78%), followed by email marketing (67%) and driving mobile conversion (67%).
  • 76% of surveyed retailers plan to increase the number of promotions they offer in 2018.

Increasing Sales Revenue Is a Top Indicator of Success

  • Increasing sales revenue is the top leading factor for determining the success of the promotions that retailers and brands offer to consumers (56%), followed by new customer growth (55%) and brand awareness (50%).
  • 20% of retail marketers reported this would be the most critical measure of success in 2018.
9 Retail Marketing Trends Driving 2018 | RetailMeNot 1 | Digital Marketing Community

A Graph Shows the Top Factor for Determining the Success of the Promotions in 2018

Digital Marketing Efforts and the New Focus on Consumers

  • 68% reported that they will partner with websites and apps that focus on deals, cash back & loyalty.
  • Most of them prefer to work with a comprehensive deal and website apps (62%), followed by cash-back-only platforms (53%) and loyalty specific apps (50%).
  • 68% of respondents indicated that they’ll increase their spent to focus and target Millennials, while 65% will do so to target 65% and 61% to Gen X.
  • In contrast, 49% said they’ll decrease their spend on targeting Seniors and Baby Boomers.

Investment in Mobile Marketing

  • 63% of retail marketers that will increase their direct media buying in 2018.
  • 48% plan to reduce the amount of fraudulent advertising traffic by reducing programmatic spend.
  • 52% plan to improve mobile checkout in order to increase sales, while 51% will offers/discounts exclusively for mobile app users and 51% will offer loyalty programs to consumers.
  • 93% of surveyed retailers planned to invest in mobile marketing to drive online sales growth, while 82% will do so to raise their mobile app sales.
9 Retail Marketing Trends Driving 2018 | RetailMeNot 2 | Digital Marketing Community

A Graph Shows the Top Tactics Retailers Plan to Use to Affect Sales Growth in 2018


Data were driven from 209 marketing decision-makers who work at organizations that sell products both online and in physical retail locations.

RetailMeNot Inc.

Founded in 2009, RetailMeNot is the ultimate destination for saving money when shopping. It's a leading savings destination that influences purchase decisions through the power of savings. With thousands of coupons, deals, cash back offers and discount gift cards, it’s easy for people, use RetailMeNot, to save at all their favorite stores and restaurants. The company drives growth for more than 70,000 brands internationally.RetailMeNot delivers innovative promotional media solutions including mobile coupons & codes, cash back offers, discount gift cards and browser extensions, to help its brand partners achieve their goals.


Subscribe for our newsletter!