Tag: Retail

Online retail has been successful in 2019, as consumers spent $9.4 billion on Cyber Monday alone. A number like this should not be surprising because the percentage of consumers shopping online every week is 26%. However, in 2020, retailers should take credit for delivering strong eCommerce sales while bearing in mind broader economic trends that …

2020 is the year that has made us all impressed! Changes are happening to all industries. However, in this report an important and significant industry will be talked about, as The Future of Retail 2020 Report covers what is expected for US retail and eCommerce markets in 2020; not only that but also highlights the …

Customers can change their loyalty from a brand, service, or product to another if what is offered does not fulfill their needs anymore. In order to keep the customers connected and loyal to you, you need to establish trust and credibility with your potential and current customers continuously. As what they are actually looking for …

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers. Innovative marketing employs conducting market research into customer needs, behaviors and trends, in order to explore new markets, increasing sales and profitability. In today’s case study, we’ll take a look at …

Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …

In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …

Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …