Tag: Retail

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers. Innovative marketing employs conducting market research into customer needs, behaviors and trends, in order to explore new markets, increasing sales and profitability. In today’s case study, we’ll take a look at …

Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …

In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …

All retailers aim to make loyal shoppers out of new customers. But what attracts consumers to your brand and keeps them coming back until they’re loyal? The sweet spot in retail marketing is finding those moments that shoppers are most open to influence in it. In the age of the digital consumer, finding those moments …

Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …

Staying relevant and cutting edge in the business world is a struggle for businesses in any industry. Technology, including intelligent automation, is continuously evolving. Businesses must change with it in order to be competitive and successful in the macroeconomic world. The use of intelligent automation can support and help in the growth process of businesses …

“Ramadan” is the most special month in the Middle East region, also marks the most unique time of the year for retailers and brands. During these thirty days, marketers soar their marketing activities as a result of the increasing consumption. So, in a way to make the best during the sober month, read the below …