Today, brands are inundated with data from a wide range of sources, including social channels, comments, reviews, surveys, and any other bit of social web insight to market intelligence. Fortunately, brands have found that market and consumer intelligence captured using next-generation AI cuts to the chase, offering a hybrid approach that reveals precise and category-defining …
In this 2023 trends report, we will witness the strength of globally harmonized consumer survey data. In this 2023 trends, you will know the most need-to-know trends for anyone looking to understand the consumer mindset in the next year. This 2023 trends report answers it all, how do consumers feel about crises? What are they …
Have you heard of the famous saying, “Change is the only constant”? This is perhaps something that is in sync with the concept of marketing and communication. The global marketing industry is ever-changing, with significant advancements and smart technologies such as chatbots and smart speakers making their presence felt with each passing day. From video …
RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …
Inbound marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. It’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Inbound marketing is ranked as the first trending topic in 2018 with a rate of 45%, …