Tag: Marketing Trends

Have you heard of the famous saying, “Change is the only constant”? This is perhaps something that is in sync with the concept of marketing and communication. The global marketing industry is ever-changing, with significant advancements and smart technologies such as chatbots and smart speakers making their presence felt with each passing day. From video …

RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …

Inbound marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. It’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Inbound marketing is ranked as the first trending topic in 2018 with a rate of 45%, …