In this 2023 trends report, we will witness the strength of globally harmonized consumer survey data. In this 2023 trends, you will know the most need-to-know trends for anyone looking to understand the consumer mindset in the next year.
This 2023 trends report answers it all, how do consumers feel about crises? What are they doing differently as a result? What’s the deeper impact on people’s worldviews and priorities?
Let’s answer it all…
Were you lucky enough to access the web for the very first time on August 6th, 1991? Well, whether you were lucky or not, it wasn’t much to look at back then.
Also, the same goes for the first YouTube video, the first Tweet, or the first Livestream.
The following chart shows the average daily time spent online in h:mm:
Google search bar is known to be the most famous starting point for people aged 25 when they go online and want to find information.
Finding information is the first reason consumers in this 2023 trends report say they use the internet, however, it’s also one of the fastest-failing reasons why they use it too (-14% since Q3 2018).
However, finding information is not like before as social media algorithms can surface it before we even know what we’re looking for!
Not only that but also other things like sharing opinions, keeping up with the news, and of course, generally browsing the internet are down too. On the other hand, services like TikTok have taken foundational online activities and improved on them.
The next chart shows the biggest percentage decreases since Q3 2018 in reasons for using the internet.
You can check the full 2023 trends report here!
Core is our flagship survey and the world’s largest study on the digital consumer. Our data represents over 2.7 billion internet users, offers 57k+ data points, and tracks 4k+ brands across 48 markets. It never stops growing. By the second half of 2022, we’ll be in 50 markets, launching our Core study in Norway and Chile.