Researches
2018 Back-to-College Survey: US Consumers | Deloitte
In 2018, spending by parents during the back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies …
Guides
Digital Marketing Action Guide for an A+ Back to School Season | Wpromote
It’s the dog days of summer and that means parents are starting their annual back-to-school shopping ritual, armed with their checklists from teachers and schools. They go to online stores & in-stores to find supplies and apparel their children needs for the upcoming school year. To better reshape your digital strategies for making the most …
Indicators
US Moms Are More Likely to Buy Back-to-School Clothing From Target & Walmart in 2017 | Field Agent
Target & Walmart are the top online retailers in the US that moms are more likely to purchase back-to-school clothing from in 2017 with rates 60% & 55% respectively. Kohl’s and Old Navy ranked the next with a rate of 52% for both of them, while amazon.com grabbed only 19%.
Indicators
44.1% of Back-to-College Shoppers Prefer Online Stores, 2017 | NRF
Back-to-college shoppers planned to shop at online stores mostly (44.1%), followed by discount stores (40%), department stores (38.5%), college bookstore (33.6%), office supply store (29.1%) and clothing stores (26.2%). Besides that, the shopping plan includes drug store (13.4%) home furnishings (11.7%), resale shops (9.1%) and catalog (8.7%) but with fewer ratios. Compared with the school shoppers plan, department …