Back-to-School Season Shopping Trends | 2017 Digital Marketing Guide

Digital Marketing Guides & Strategies

Digital Marketing Action Guide for an A+ Back to School Season | Wpromote

Marketing Seasons Strategy

It’s the dog days of summer and that means parents are starting their annual back-to-school shopping ritual, armed with their checklists from teachers and schools. They go to online stores & in-stores to find supplies and apparel their children needs for the upcoming school year.

To better reshape your digital strategies for making the most out of this critical season & your marketing dollars check the below tips:

  • “The early bird catches the worm”. So, start your paid search campaigns early and use ad-scheduling to target peak shopping times.
  • Make sure your potential customers are searching for your targeting keywords & that your product pages are properly optimized for search.
  • Create a variety of content and focus on the different phases of the purchasing journey. Content may include comparison charts, product demos, reviews and more.
  • Develop a back-to-school blog post or informative and eye-catching infographics that can be distributed through social channels.
  • Make sure that your website and campaigns must consider the mobile user and all your social media platforms are optimized for mobile.
  • Make sure also to have an enticing offer pinned to the top of your pages.
  • Don’t forget to target students too! While the parents may be holding the purse strings, teens and college students have quite a bit of influence on back-to-school buying decisions.
  • Re-engage users who have visited your site and/or who have abandoned their shopping cart.
Parents use social media channels to view promotions & coupons 2017 / Wpromote

Graph Shows the Parents Use of Social Media for viewing promotions & Coupons

Wpromote

Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.
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