Tag: Social Media Platforms

The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible.  The perfect gift may seem magical, but in hindsight there’s …

On Monday, Facebook announced a new logo for Facebook Inc. The new logo is meant to separate the parent corporation — and its subsidiaries like WhatsApp and Instagram — from the Facebook social network, sometimes known internally as the “big blue app.”   Facebook is now spelled out all in capital letters and has no …

Pinterest has announced the release of its new Pin format, which includes some functional tweaks, and separates each Pin element for more specific focus. Users have spotted the new format over the last few weeks. Pinterest explains: “Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center …

On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.   Mobile landing pages for video ads The new mobile page is designed in a way to provide a …

Facebook announced it had suspended tens of thousands of apps for privacy issues. The reasons are mainly improper sucking up users’ personal information and other transgressions, a tacit admission that the scale of the data privacy issues at Facebook was far larger than it had previously acknowledged. “We promised then that we would review all …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …