Tag: Social Media Platforms

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer needs for information, as opposed to creating demand for a new need. It always helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. …

Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …

Finding the best type of content to feed audience on social media platforms can seem overwhelming. The best types of content for social media are the ones that are tailored to answer the demand on a certain social media platform. Each platform has its own users, and each is used with different intent. The first …

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …

The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …

Which social networks do Millennials use the most? Who do they prefer to “follow” on these networks? According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. They’re not spending this on just one platform, as the typical Millennial Internet user having an average of …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

It’s the dog days of summer and that means parents are starting their annual back-to-school shopping ritual, armed with their checklists from teachers and schools. They go to online stores & in-stores to find supplies and apparel their children needs for the upcoming school year. To better reshape your digital strategies for making the most …