There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter is, social media marketing is like any other type of digital marketing, where it is very much possible to measure the ROI. However, it may prove to be challenging for some, especially to those businesses that do not have access to the right resources. Social media platforms are effective tools that can support in achieving many companies objectives but it is just like any other marketing tools, it’s important to focus the efforts.

Take a glance at the top important goals that companies are using social media platforms for in 2019:

• Brand awareness/brand building is ranked as the main objective of using social media platforms by surveyed companies with a rate of 88.2%.
• Introducing new products and services is ranked as the second objective of using social media platforms with a rate of 64.7%.
• Acquiring new customers comes at next as an objective of using social media platforms by surveyed companies with a rate of 60.1%.
• Brand promotions also listed as an objective of using social media platforms by surveyed companies with a rate of 59.2%

A Graph Shows The Main Objectives of Using Social Media Platforms by Companies in 2019.