Tag: Social Media Channels

Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they communicate with each other within the past decade. It has made communication more efficient and easier. Social media platforms are being used by people of all ages for many different reasons. People communicate …

Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …

Facebook social networks users are reporting their inability to access the platforms; including Facebook, Instagram and WhatsApp. The issue seems to affect users worldwide, as more than 14,000 reports -so far- on outage monitors have been registered. The outages seem to have started around 10:30 GMT this morning. The problems are also affecting Facebook Messenger, …

There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …

Generation-x are likely to be logging on to social media for goal-oriented activities, beyond just casual browsing. Generation-x are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well …

The days of social as an optional marketing channel are over. Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Now that social marketing channel has its rightful place at the table, it is vital to understand where in …