/ Researches / Social Media Report 2018: Part Two – Australian Businesses | Yellow Pages
Social Media Report 2018: Part Two – Australian Businesses | Yellow Pages
Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among businesses not using social media, 12% of small, 5% of medium and 27% of large businesses intend to get a social media presence in the next year.
Take a chill pill and read the below insights sheds the light on the use of social media by Australian businesses in 2018.
Facebook outstrips all social media channels that Australian businesses use to pay for advertising on, followed far by Instagram and then LinkedIn.
In terms of social media management, more than 90% of SMBs and large businesses manage their social media internally.
Marketing department in medium and large businesses is the responsible for using social media with rates of 74% and 73% respectively, while the owner or manager is the responsible in the small businesses in Australia.
Medium and large businesses update their social media their social media every day (once a day or more) (41% and 68% respectively, while small businesses update it a few times a week (28%) or once a week (24%).
Business Investment in Social Media in Australia
Around one in five SMBs with a social media presence has no budget for this activity, while 38% of large businesses spend $10,001 to $50,000 annually on social media.
21% of small businesses, 32% of medium businesses and 35% of large businesses measure their return on investment (ROI) on social media.
The number of likes, followers and subscribers are the most used way used by SMBs and large businesses in Australia to measure the success of their social media activity (53%, 45% & 47% respectively).
A Table Shows the Annual Budget Spent on Social Media by SMBs and Large Businesses in Australia in 2018
Data in the business survey based on 1,100 telephone interviews with 1,002 SMB and 100 large business proprietors/managers across Australia. The study was conducted from March 1 to April 11, 2018.
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