Tag: Social Media Use

Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of …

The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …

Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many …

The growth of social media has brought a communication revolution which inspired creating social relationships platforms over the Internet. It has also helped in expanding the social ties which have increased the psychological well-being among Internet users worldwide. In the present online landscape, consumers have been turning to the Internet and social media to express …

“We had a good quarter and our business and community continued to grow”, as stated by Mark Zuckerberg, Facebook founder and CEO. “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.” In addition, estimations reveal that more than 2.1 …

Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they communicate with each other within the past decade. It has made communication more efficient and easier. Social media platforms are being used by people of all ages for many different reasons. People communicate …

Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …

Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …