Instagram, that incredibly amazing social media platform, has a wide base audience worldwide. Of course, we talk with numbers, let’s take a look at 2021. There were 1.21 billion monthly active Instagram users worldwide and that makes up over 28% of the world’s internet users.
There’s a prediction that by 2025, there will be 1.44 billion monthly active Instagram users, which would account for 31.2% of global internet users.
Instagram target audience research should be one of the first things on the list when developing an Instagram strategy.
No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of content resonate most, build an Instagram stories strategy, and track your metrics and KPIs.
Let’s take a look at Instagram users worldwide and Instagram users by country in 2022…
According to Statista, As of September 2021, Gen Z users in the US spent an average of five hours per week on Instagram.
Even though Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.
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Here are Instagram users by country:
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More about Instagram users by country, Brunei Darussalam, the country with only 210 thousand active users on Instagram, is ranked in first place with the highest Instagram penetration rate of 49%, followed by Sweden in the second place with penetration rates of 47% with 4.7 million active users.
Spite that the United States is ranked as the largest country with active users on Instagram, it has the lowest penetration rate of 34%, compared to the third-highest penetration rate country Aruba with a rate of 46% and 4.7 million active users.