Instagram target audience research should be one of the first things on the list when developing an Instagram strategy.
No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of content resonate most, how to build an Instagram stories strategy, and how to track your metrics and KPIs.
An Overview on Instagram Users in 2019
On the other hand, Brunei Darussalam, the country with only 210 thousand active users on Instagram, is ranked in the first place of the highest Instagram penetration rate of 49%, followed by Sweden in the second place of penetration rates with 47% with 4.7 million active users.
In-spite that the United States is ranked as the largest country with active users on Instagram it has the lowest penetration rate of 34%, compared to the third-highest penetration rate country Aruba with a rate of 46% and 4.7 million active users.
A Graph Shows the Top Countries With the Largest Number of Instagram Active Users and Penetration