Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social pages for inspiration to buy, which should act as an indicator of the potential value of social commerce.
Take a glance at what motivates social shoppers to make purchases, 2019:
- Free delivery is ranked as the main factor that motivates social shoppers to make purchases with a rate of 63%.
- Coupons and discounts are ranked as the second most important factor that motivates social shoppers to make a purchase with a rate of 50%.
- Reviews from other customers come at next as a factor that motivates social shoppers to make purchases with a rate of 41%.
- Easy return policy also listed as a motivating factor that drives social shoppers to make a purchase with a rate of 40%.
A Figure Shows The Cross-Channel Purchasing Drivers, 2019.