/ Researches / State of Branding Report, 2019 | Bynder
State of Branding Report, 2019 | Bynder
Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted understandings of the brand. The brand identity is the internal desired image that the company wants to deliver to a targeted group.
A strong brand has a clear and specified brand identity, which is a set of associations that the company tries to create. It describes what a brand stands for. By generating a value position, brand identity establishes the relationship between the customer and the company. The benefits can be functional, emotional or self-expressive. It involves all the basic characteristics of a company that will persist over time and provides a framework for the overall brand coherence.
The Key Findings of “State of Branding, 2019” Report:
Mobile applications are ranked as the most planned technology investments for branding and marketing purposes by surveyed marketing decision-makers with a rate of 65.7%.
Targeted marketing and advertising campaigns is the most effective form of branding personalization that influences consumers’ behavior at a rate of 30.3%.
Figure Shows The Biggest Threats to Digital Brand Engagement, 2019.
The Content of “State of Branding, 2019” Report:
A Snapshot Summary and Methodology.
Emerging Tech Investments.
Getting Your Brand Voice Heard.
Connecting With Demanding and Distracted Consumers.
Number of Pages:
This survey was conducted with Survata, an independent research firm based in San Francisco. Survata anonymously surveyed 501 marketing decision-makers at organizations across the United States and the United Kingdom between November 28, 2018, and December 11, 2018.
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