Tag: Social Media Platforms

On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.   Mobile landing pages for video ads The new mobile page is designed in a way to provide a …

Facebook announced it had suspended tens of thousands of apps for privacy issues. The reasons are mainly improper sucking up users’ personal information and other transgressions, a tacit admission that the scale of the data privacy issues at Facebook was far larger than it had previously acknowledged. “We promised then that we would review all …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …

Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …

Google has one of the worst records when it comes to social networks. Yet, we have to give Google some credit for never giving up. Following the shutdown of platforms like Orkut, Google Buzz, and Google+. Also, the shuttering of messaging services like Allo and Google Wave. It appears that Google is testing out yet …