Tag: Brand Followers

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

46% of internet users – among 24,219 brand followers adults aged 16-64 in 35 countries there were – follow brands on social media, the majority of these users are using smartphones (95%), PC & laptop (87%), while minorities are using tablet (47%) and smart TV (40%).