Researches
Content Marketing Engagement Survey Summary Report, 2019 | Ascend2
An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …
Case Study
Increasing Sales Conversions with Messenger Bots | LEGO Case Study
Since founded in Denmark in 1932, LEGO has grown into one of the world’s largest toy manufacturers. Speciality leader in the construction toy segment. Each year producing nearly 19 billion LEGO parts. Their most iconic product is plastic blocks, which fasten to other blocks, even those produced by the company decades ago. Known for nourishing …